We have all had a customer experience at one point or another, which left us with bad taste in our mouth. And we have had customer experiences that, made us happy to be their customer!
Regardless of the experience, good or bad, we have something to say about it don't we?!
As a business owner your job is to do your absolute best to ensure that your customers have an incredible experience to the best of your ability.
Your Job Starts The Moment You Acquire A New Customer!
Many of us in sales, have to work very hard to educate people on our products, engage them in understanding the value of what we offer, and at the end of it all, make them a customer.
If you are good at closing you end up being compensated for your new customers orders. This is great news to those willing to work hard, have big vision, and a desire to create a new lifestyle. Sales is a skill, and if you invest time into learning and doing it well, you can create any level of success that you desire! However...
Its Easier (and cheaper) To Keep A Customer Then Find A New One!!
Check out my tips Below!
The problem that often arises is the misconception that the job is now done, the moment you add in a new customer. Often sales people get into the belief that “I have a new customer, now to find another and get paid again”. Which is a BIG mistake!
The Reality Is You Are Paid To Look After Your New Customer, Not Sign Them!
It’s now your job to make them a happy raving customer!
Help them become a huge fan of you, and your products, because if you don’t, you wont only lose them, but you will lose their friends and family too!
THE THREE R’S OF CUSTOMER CARE
Referrals. A happy customer will share his or her experience with someone else! Your job is to treat them like royalty. Call them, text them, send them a thank you in mail. If you succeed in making them a happy customer, you will have a relationship that will allow you to receive referrals, and or ask for them to connect you with a few people they know who could also benefit from your products AND service.
Repeat Business. The only thing better than a new customer is a repeat customer!! Their decision to continue using your products will be based on how well you educate, engage, and treat them after their initial purchase. Be sure to acknowledge your customers, every time they order!! Send out a thank you, give them a quick call or email and even reward them for their loyalty!
Reputation. What people think of you when your name comes up is your personal brand. What your customers think of you and SAY ABOUT YOU depends on how you treat them once they become your customer!! This also has a huge impact on whether or not others around them, will choose to try your products! If you master customer care, you will always have a steady flow of new people wanting to use your products!
3 Tips to Offer Great Customer Care
1) Care. This is number one for a reason. Your customers will care about you and your products only if you care about them. How do you show you care? Simple, ask questions!! Ask lots of questions, and take notes. Ask about their day, their jobs, their family, what their interests are, what type of results they expect with your products, and ask what type of support they would like to receive from you. The best way to create customer loyalty is to build a relationship with your customers.
2) Engage. Add your customers to social media groups where you post tips and share information on your products and company. Offer tips and challenges and use this platform to share events your customers can attend with you. The easiest way to stay at the front of their mind, is to be in front of them on social media!
3) Reward. In a busy world sometimes a little appreciation can go a long way! Put some samples in the mail to surprise your customers. Put a thank you in the mail with each purchase. Call them on their birthday, or put a card in the mail, offer discounts to repeat customers, invite to customer appreciation events, offer free product for referrals. We all love to feel appreciated and rewarded for our business and loyalty!
Key Questions To Ask Yourself (Feel Free To Post Your Answers Below)
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